Impactful Brand Storytelling: How to Humanize Your Corporate Website in the Post-Loyalty Era

10 effective tactics to humanize

Mark Schaefer, the globally-recognized brand expert, business consultant, and best-selling author discusses how to generate brand loyalty in a world in which it no longer exists.

Based on his brilliant new book Marketing Rebellion, Mark weaves research with entertaining stories to highlight today’s surprising consumer realities. Learn how to meaningfully connect with customers in a rebellion against marketing, advertising and PR.

Whether you work for a start-up or a multinational brand, adapting to these realities is vital to business success in the digital age.

Also learn how the right CMS is critical to help you deploy and maintain digital properties which drive interaction, loyalty and engagement in this new world.

In this webinar, you will learn:

  • Why this rebellion is re-defining the business landscape
  • Why two-thirds of your marketing is NOT actually your marketing
  • How to build a brilliant business when your customers are in charge