CRM

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Adobe continues its march to the cloud

Adobe, once known only for its creative suite, has become a huge player in the broader marketing space. I sat down with an exec ahead of their EMEA conference to reflect.

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Sprinklr takes on the big boys of customer experience

It’s a busy space with some high-profile players, so you’d be forgiven for being unaware of Sprinklr.

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LinkedIn ramps up its sales tool offering

Apart from the data value, there was a good reason that Microsoft acquired LinkedIn.

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Campaign Monitor acquires to move further into the world of CRM

When ecosystem partners become competitors, some sensitivity is required.

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The bell rings to start another round: Fred Studer signs on with FinancialForce

Will the fourth time be the charm for this well-known software marketer?

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How CRM buyers can negotiate the best deal

Avoid the risks of CRM software lock-in by choosing wisely the first time. Download this free IBISWorld procurement report that analyzes CRM vendors and pricing trends and learn how to get the best deal for your organization.

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Act-On wants to bring 'the Waze experience' to marketing automation

Sometimes metaphors are a good way of explaining things. Sometimes they're just about looking cool.

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The contact center and CRM collision leads to a new dominant species

The contact center and CRM collision will lead to a world ruled by those who understand how behaviors are leveraged across the entire customer journey.

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Putting data into the sales process with InsideSales

Artificial intelligence is a much-hyped buzzword. Without data fueling it, it's an empty promise.

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CRM and contact center are on a collision course

CRM and contact center—two industries that have, for the most part, co-existed on the desktop of the contact center agent—are headed for a mashup.

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Dollar Rentals' epic system failure -- technology should have solved this

A recent experience renting (or not) a car reminded me just how broken some systems still are.

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Adventuring into the unknown with REI and CRM

Perhaps the best known adventure retail brand out there was, until recently, using some paper systems that were in need of technology help.

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