Jennifer Lonoff Schiff

Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.

8 data storage and recovery tips

Eight ingredients of an effective disaster recovery plan

Eight ingredients of an effective disaster recovery plan

IT executives and disaster recovery experts share their advice on how businesses can create an effective DR plan.

8 tips for managing outsourced projects

8 tips for managing outsourced projects

Project management and outsourcing experts share their advice on how to effectively manage far-flung or internationally outsourced projects.

15 marketing experts to follow on social media

15 marketing experts to follow on social media

Sharing helpful content marketing, search engine marketing and/or social media marketing tips, as well as information about the latest digital marketing trends, these 15 marketing pros are worth following.

9 ways to keep employees motivated during the dog days of summer

9 ways to keep employees motivated during the dog days of summer

Human resource experts and business managers share their top tips for keeping office workers engaged during the summer months, when productivity is prone to dip.

9 tips for launching a new product or service

9 tips for launching a new product or service

Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.

8 ways to get the most from customer data

8 ways to get the most from customer data

While everyone talks about big data, many organizations don't know how to best use the customer data they collect and store.

10 tips to get the most out of your project management system

10 tips to get the most out of your project management system

Project management pros share their top tips for getting workers to use project management software more efficiently and effectively – from entering project updates to leveraging more advanced features.

11 A/B testing mistakes and how to avoid making them

11 A/B testing mistakes and how to avoid making them

Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them.

11 tips for improving your company’s customer support

11 tips for improving your company’s customer support

Here’s how to ensure your customers are getting the help they need and coming away with a positive impression of your company.

8 ways to create a successful multichannel customer experience

8 ways to create a successful multichannel customer experience

Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels.

Now on CIO: 9 ways to improve employee and customer communication
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Now on CIO: 9 ways to improve employee and customer communication

Marketing and communication pros share their tips for how companies can foster better communication (and collaboration) among employees and with customers.

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